Using Content Marketing to Drive Engagement | Part Three: Real World Examples

NSPRA 2018 Presentation - Part Three

This is PART THREE of an audio recording from my presentation at NSPRA 2018. 

Using Content Marketing to Drive Engagement

Part Three discusses how CFBISD found success using Content Marketing to attract young parents to the district. I walk the audience through our kindergarten content marketing campaign from start to finish.

We live in a fragmented media landscape where the consumer is in control of the buying process. It is time to change the way we market.

NSPRA Presentation with Audio: Part Three

Traditional marketing is dying a slow death. With increased competition in public education, school districts must use innovative approaches to market their schools and programs.

Explore the role of Content Marketing in driving audience engagement. Now more than ever, helpful content can move our marketing from mediocre to remarkable.

Click Here to Watch Part One 

Click Here to Watch Part Two 

Click Here to Download my Presentation and Other helpful resources