Sunday, July 30, 2017

3 Marketing Lessons for School PR from Jurassic Park [PODCAST]

Is your district stuck in the past? Are you concerned about increasing competition in your school district? Does your marketing feel like an old dinosaur?

Is it time you start reevaluating your school district's marketing strategy?

In today's podcast, I will give you three school marketing tips I learned while watching Jurassic World with my son this weekend. Listen Below...

3 Marketing Lessons for School PR from Jurassic Park

How Jurassic World Can Help Your School Marketing


Jurassic World opened in the summer of 2015 and became the second biggest film opening of all time, banking over $204 million in just three days. It’s entertaining, but also has lessons that a school district can use when planning a new marketing campaign.

  • Stop to Think If You Should - 1:44
  • Don't Take the Small Dinosaur for Granted - 3:04
  • Evolve Your School Marketing to Soar - 4:10

Remember, with any big project, always ask yourself a simple question…  

Will this bring us a return on our investment? ROI.

It’s not about being cool, it’s about getting results.

“Your scientists were so preoccupied with whether or not they could, they didn’t stop to think if they should.” - Dr. Ian Malcolm

Saturday, July 22, 2017

Valuable School Marketing Lessons from HBO's "The Wire" [Podcast]

The Wire, which aired on HBO, is hands down my favorite television show of all time. The gritty drama that told the story of the streets of Baltimore felt so real. A textured portrait of an American city in decline, told many stories, and taught us many lessons. 

Reexamining the show many years later, I realized it not only taught us lessons on life, but it also taught lessons we can use in School Public Relations and School Marketing.

In this podcast, I will examine SCHOOL MARKETING and SCHOOL COMMUNICATIONS by using quotes from the shows most interesting characters:

Valuable School Marketing Lessons from HBO's "The Wire"

  • Marketing in an Investment - 1:20
  • Expand Your Comfort Zone - 2:01
  • Learn More... Achieve More - 2:48
  • Influencer Marketing - 3:02
  • Boots on the Ground - 4:37
  • Be the Expert - 5:27
  • Know the Trends - 6:16

Saturday, July 15, 2017

How to Engage Students by Inviting Them to the Marketing Process [Podcast]

More than likely, YOUR STUDENTS DON'T TRUST YOU. Can you blame them?

Half of you have not been in the classroom for past 15 years. But don’t worry; it’s probably not your fault. It’s those crazy Millennials, right?

Millenials don’t trust advertising. In fact, the only people they do trust are the people they know.

In this podcast, I'll discuss four ideas to engage your students by inviting them to help your district in the marketing process. 

Here are four ideas that might gain the trust of your Millennial and Gen Z students:

  • AdWeek's Marketing to Millennials - 0:45
  • Our Marketing is Screwed - 1:32
  • #1 - A Student Ambassador Program - 1:55
  • #2 - Social Media Takeover - 2:52
  • #3 - Start a Student Blog - 3:46
  • #4 - Student Testimonials - 4:53
  • Traditional Marketing is Dead - 5:36

The insights in the podcast are a great place to start in creating your student led marketing strategy.

In conclusion, I give you a paragraph from the Adweek article that drives home my point:

Only 3 percent of Millennials look to traditional media – television, magazines, and newspapers. They look to blogs, what their friends say on social media about a brand, and other sources where they find an authentic look at a product or a brand. What others are saying about your brand defines it and is 8 to 10 times more powerful than your ads or content.

The four ideas in the podcast are only a handful of things you can do to successfully reach and engage your students.

Watch the Video by Clicking Here 

Like my Facebook Page by Clicking Here

What is your district doing to engage with your Millennials and Gen Z? Leave your ideas in the comment section below.

Monday, July 10, 2017

5 Critical Elements of a Blog Post for Content Marketing Success

Has your district ever considered content marketing?

Wondering how content marketing might fit into your overall marketing strategy?

Many school districts have never considered content marketing as a valuable communications strategy, and many one-person departments feel they don’t have the time to start something so complicated.  

But what if I told you starting is as simple as creating a blog? 

In this podcast, you’ll discover why content marketing is so useful, why a blog is the most important element to start your strategy, and the five most important things to do to build an epic blog post.

5 Critical Elements of a Blog Post for Content Marketing Success

  • Why Content Marketing - 1:13
  • The Headline - 2:50
  • Strong Visuals - 3:22
  • The Opening Paragraph - 4:08
  • Top Keywords - 4:50
  • Call to Action - 5:54

The insights in the podcast are a great place to start in creating your content marketing strategy.

Articles Referenced in Podcast:

Having a blog is a powerful tool to help brand your district as the “Education Experts”, which will gain the trust of parents. And trust will go a long way in persuading a parent to enroll their child in your district.

Do you have any questions about Content Marketing or Blogs? Leave your questions in the comment section below.

Monday, July 3, 2017

How to Prepare for the New Revolution of School District Communications Departments

In 20 Years… A School District Will Buy a Local Newspaper 


Is your school district adapting to the changing world of school communications? Does you department need to restructure to deal with this new revolution?

As school district communications changes to a more marketing and content delivery role... is it too far out of left field to say a school district will buy a local newspaper in the next 20 years? 

Is Your Department Evolving?

Over the past three years there has been a resurgence of the journalism occupation.  Not necessarily in the form of a traditional newspaper, but the need for people who can tell your story has become very important. 

With the increasing popularity of blogs and content marketing, we will need these storytellers more than ever.  And we need someone who can do it at the local level.

Things will change.  We will adapt.  And in 20 years there will be a school district that purchases a local newspaper.

  • Why We Need to Change [0:40]
  • Examples of Companies Doing This [1:35]
  • Roles of Newspaper Staff [2:20]
  • Engagement Trumps All [4:05]
  • Translations to School PR [4:25]

Content is King

Content is going to be king in the future if it is not already.  Your district needs to be prepared for the revolution.  You will need talented content creators who know your local audience.  What better way to fill the jobs above by tapping into the experts who are trained in storytelling and know your local audience?

Who will be the first school district to buy a local newspaper?  Will it be you?

Wednesday, June 28, 2017

How to Boost District Enrollment Using Facebook Ads

Is your district looking for ways to boost enrollment?

Are you looking for ways to increase engagement on social media and your website?

In this article, you can watch my presentation on

How to Boost Revenue Using Facebook Ads

This video is for small businesses, but can be used to attract families to your school district.

Here are slides form my presentation:

The Power of Facebook

Facebook has 1.94 Billion Active Users!

Remember... Facebook is a Business

Organic Page Reach is Declining. You will need to "Pay to Play"

But remember... Marketing is an Investment. Facebook gives great ROI.

How to Get Started with Facebook Ads

What's Your Objective for your campaign?

Who's your Audience?

Facebook Audience Insights is a great way to determine what your audience likes

Hyper-Target Your Audience

The great thing about Facebook, is the ability to drill down to your core audience. You can reach very specific groups using Facebook ad tools.

Designing Your Facebook Ad

I rank in importance what to include in your ad. Watch my presentation above for the breakdown and specifics for each part of a Facebook ad.

Feel free to email me with any specific questions


Thursday, June 22, 2017

How to Have Enormous Professional Success at NSPRA 2017 [Podcast - Episode 8]


How to Have Enormous Professional Success at NSPRA 2017

Professional conferences are not only to learn, but they are also a great networking opportunity. What better way to expand your professional presence in the School PR World then at the biggest conference of the year?  

NSPRA 2017 is a great place to build "Brand You".

Here are my Seven Tips to Expand Your Personal Brand at NSPRA 2017: 

  • Tip 1: Announce Your Arrival [1:05]
  • Tip 2: Challenge Yourself to Meet New People [1:55]
  • Tip 3: Have a Plan [3:06]
  • Tip 4: Live Tweet a Presentation [4:00]
  • Tip 5: Help Others [5:02]
  • Tip 6: Facebook Live a Group Discussion [5:34]
  • Tip 7: Interview a School PR Professional [6:49]

Make yourself stand out at the conference. Learn as much as you can, and expand your circle of friends.

Follow these tips and become one step closer to becoming the go to source for School PR.

Do you have other tips? Make sure to leave them in the comment section below, and make sure to visit iTunes for the rest of our great Social Media Schoolhouse Podcasts.