Wondering how content marketing might fit into your overall marketing strategy?
Many school districts have never considered content marketing as a valuable communications strategy, and many one-person departments feel they don’t have the time to start something so complicated.
But what if I told you starting is as simple as creating a blog?
In this podcast, you’ll discover why content marketing is so useful, why a blog is the most important element to start your strategy, and the five most important things to do to build an epic blog post.
5 Critical Elements of a Blog Post for Content Marketing Success
- Why Content Marketing - 1:13
- The Headline - 2:50
- Strong Visuals - 3:22
- The Opening Paragraph - 4:08
- Top Keywords - 4:50
- Call to Action - 5:54
The insights in the podcast are a great place to start in creating your content marketing strategy.
Articles Referenced in Podcast:
- How to Write Catchy Headlines and Blog Titles Your Readers Can't Resist
- 20 Awesome Tools for Creating Engaging Visuals for Your Blog
- How to Nail the Opening of Your Blog Post
- Blog SEO: How to Search Engine Optimize Your Blog Content
- 8 Types of CTAs You Should Absolutely Try on Your Blog
Having a blog is a powerful tool to help brand your district as the “Education Experts”, which will gain the trust of parents. And trust will go a long way in persuading a parent to enroll their child in your district.
Do you have any questions about Content Marketing or Blogs? Leave your questions in the comment section below.
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