Social Media Schoolhouse: content marketing for school districts

Showing posts with label content marketing for school districts. Show all posts

Friday, July 27, 2018

Using Content Marketing to Drive Engagement | Part Two: Developing a Content Plan

NSPRA 2018 Presentation - Part TWO

This is PART TWO of an audio recording from my smartphone. Slides correspond to my dialogue.

Part Two is about developing a Content Marketing Plan.

Part two discusses the process marketers can do to develop a successful content marketing plan. I discuss the steps to developing an awesome content marketing campaign.

We live in a fragmented media landscape where the consumer is in control of the buying process. It is time to change the way we market.

NSPRA Presentation with Audio: Part Two

Traditional marketing is dying a slow death. With increased competition in public education, school districts must use innovative approaches to market their schools and programs.

Explore the role of Content Marketing in driving audience engagement. Now more than ever, helpful content can move our marketing from mediocre to remarkable.

Click Here to Watch Part One

Click Here to Download my Presentation and Other helpful resources

Wednesday, July 18, 2018

Using Content Marketing to Drive Engagement - NSPRA 2018 Presentation

Thank you so much for attending my session. Below you will find a link to my presentation as well as slide notes. I have also included some other goodies to help you start the process.

I would love for you to take the time to follow me on social media at www.twitter.com/wheelercfb

You can also subscribe to my newsletter on the left. Thank you.

Using Content Marketing to Drive Engagement

Traditional marketing is dying a slow death. With increased competition in public education, school districts must use innovative approaches to market their schools and programs.

Explore the role of Content Marketing in driving audience engagement. Now more than ever, helpful content can move our marketing from mediocre to remarkable.

Presentation Files

Click below to access the presentation folder:

https://drive.google.com/drive/folders/1Ow_2eHvV_t4yP7EXev9pEp1u__n8uwx8?usp=sharing

Tuesday, December 12, 2017

7 School Marketing Trends to Think About for 2018 [Podcast]

Have you thought about your school marketing strategy for 2018?

Do you know where your district is going to invest your communications budget this year?

Today’s episode of the Social Media Schoolhouse Podcast focuses school marketing trend’s I see coming down the pipeline for 2018. I will discuss my thoughts on where I think marketing is heading and what trends school districts should start exploring.

By the end of this episode I hope districts will at least start an internal conversation with their district leadership about the future of marketing and where investment dollars should be allocated in the future.

Social Media Schoolhouse Podcast:

Microinfluencers (0:53)
Streaming Video (1:56)
User-Generated Content (3:27)
Schools as a Brand (4:41)
Voice Search (5:58)
Chatbots (7:47)
Content Distribution Strategy (9:01)

What are your thoughts on trends for School Marketing? Leave your thoughts in the comment section below.

Thursday, November 2, 2017

Driving Engagement Using Content Marketing

Traditional advertising is dying... School districts must use new forms of digital marketing to survive.

Here is a webinar I did that explains Content Marketing and how to use it to drive engagement in your district. Learn how your district can master Content Marketing.