Social Media Schoolhouse: how to implement content marketing

Friday, July 27, 2018

Using Content Marketing to Drive Engagement | Part Two: Developing a Content Plan

NSPRA 2018 Presentation - Part TWO

This is PART TWO of an audio recording from my smartphone. Slides correspond to my dialogue.

Part Two is about developing a Content Marketing Plan.

Part two discusses the process marketers can do to develop a successful content marketing plan. I discuss the steps to developing an awesome content marketing campaign.

We live in a fragmented media landscape where the consumer is in control of the buying process. It is time to change the way we market.

NSPRA Presentation with Audio: Part Two

Traditional marketing is dying a slow death. With increased competition in public education, school districts must use innovative approaches to market their schools and programs.

Explore the role of Content Marketing in driving audience engagement. Now more than ever, helpful content can move our marketing from mediocre to remarkable.

Click Here to Watch Part One

Click Here to Download my Presentation and Other helpful resources

Traditional advertising is dying... School districts must use new forms of digital marketing to survive.

Here is a webinar I did that explains Content Marketing and how to use it to drive engagement in your district. Learn how your district can master Content Marketing.