How to Boost District Enrollment Using Facebook Ads

Is your district looking for ways to boost enrollment?

Are you looking for ways to increase engagement on social media and your website?

In this article, you can watch my presentation on

How to Boost Revenue Using Facebook Ads

This video is for small businesses, but can be used to attract families to your school district.

Here are slides form my presentation:

The Power of Facebook

Facebook has 1.94 Billion Active Users!

Remember... Facebook is a Business

Organic Page Reach is Declining. You will need to "Pay to Play"

But remember... Marketing is an Investment. Facebook gives great ROI.

How to Get Started with Facebook Ads

What's Your Objective for your campaign?

Who's your Audience?

Facebook Audience Insights is a great way to determine what your audience likes

Hyper-Target Your Audience

The great thing about Facebook, is the ability to drill down to your core audience. You can reach very specific groups using Facebook ad tools.

Designing Your Facebook Ad

I rank in importance what to include in your ad. Watch my presentation above for the breakdown and specifics for each part of a Facebook ad.

Feel free to email me with any specific questions

 

How to Have Enormous Professional Success at NSPRA 2017 [Podcast - Episode 8]

 

How to Have Enormous Professional Success at NSPRA 2017

Professional conferences are not only to learn, but they are also a great networking opportunity. What better way to expand your professional presence in the School PR World then at the biggest conference of the year?  

NSPRA 2017 is a great place to build "Brand You".

Here are my Seven Tips to Expand Your Personal Brand at NSPRA 2017: 

• Tip 1: Announce Your Arrival [1:05]
• Tip 2: Challenge Yourself to Meet New People [1:55]
• Tip 3: Have a Plan [3:06]
• Tip 4: Live Tweet a Presentation [4:00]
• Tip 5: Help Others [5:02]
• Tip 6: Facebook Live a Group Discussion [5:34]
• Tip 7: Interview a School PR Professional [6:49]

Make yourself stand out at the conference. Learn as much as you can, and expand your circle of friends.

Follow these tips and become one step closer to becoming the go to source for School PR.

Do you have other tips? Make sure to leave them in the comment section below, and make sure to visit iTunes for the rest of our great Social Media Schoolhouse Podcasts.