23 Easy Things You Can Do This Summer to Improve Your District Marketing

In school communications, there is no summer break. It is vital you keep spreading the great stories that make your district great. 

Summer is also a great time to do small things to make your marketing and communications better in your district.  It can be hard to get motivated during the lazy months of summer.

Here are 23 very random and very easy things you can do to improve your marketing, communications, and school public relations for your district this summer:

1. Change Your Cover Photo on Facebook
2. Retweet Five Influencers on Twitter
3. Profile an Alumni that is Making a Difference
4. Spend $5 on Facebook Advertising for Back to School
5. Write a Blog Post about Great Books Students Can Read Over the summer
6. Secure Your District Name on SnapChat
7. Start Spreading Your Back to School Hashtag
8. Check Your Website for Typos
9. Post Pictures of Your District Working During the summer
10. Create a Video of Your Principals Welcoming Back Students
11. Review and Update Your About Section on Facebook and Twitter
12. Participate in #k12prchat on Twitter
13. Post on Facebook and Tweet at Least Once a Day
14. Facebook Live a Summer Message from Your Superintendent
15. Verify All Your School’s School Supply Lists are posted
16. Send a Quick Survey to Your Parents
17. Post pictures on Social Media of All Your New Principals
18. Notify Your Followers When There Are 30 Days Before First Football Game
19. Create A Call to Action Button on Facebook
20. Develop Five Audience Personas for Your District
21. Learn Five Concepts about Video Editing
22. If You Don’t Have One – Create an Instagram Account
23. Take Exterior Pictures of Each One of Your Schools

These are just a few things you can do this summer to improve your district's communications and marketing. They are easy and take very little effort.

After doing some of these simple things, I would suggest experimenting with Content Marketing, Social Media Advertising, LinkedIn Development, and Video Production.

Do you have other easy ideas? Are you doing anything special this summer? Leave them in the comment section below.