10 Periscope Ideas for Your School PR Department [Bonus Post]

Are you currently using video for school communications? If you are not, you are missing out on a great visual storytelling medium.

Broadcasting live might make you nervous, but streaming video could be key in increasing engagement with your audience.

In this quick bonus post, I will list ten ideas for using my streaming app of choice Periscope. Periscope is owned by Twitter, which makes it more appealing than Meerkat in my book.

10 Uses for Periscope in School PR

1. Valedictorian Speeches – not everyone can make graduation. Showcase your brightest student using live video.

2. College Signing Day – not every athlete signing is a five-star recruit whose decision is going to be broadcasting on ESPN.  Add some excitement to the event by airing it over Periscope.

3. Twitter Chats – add an extra punch to your Twitter chats by streaming them live.  Have your district experts answer questions in real-time over video.

4. Guest Speakers – it’s hard to fit an entire school in the auditorium.  Stream it live so the whole school can learn.

5. Fine Arts Performances – just like graduation, sometimes it is hard for parents to attend every event. Allow them to watch it from work or home. Be careful of copyrighted material.

6. Athletic Events – broadcast games live to your fans. Make sure to follow your athletic organizations rules for showing live games.

7. Test Reviews – have teachers give a video review the night before the test.  Students might have some last minute questions they need answered. Get some press by showcasing the dedication of your teachers.

8. School Closings – give some comfort to your parents by announcing school closures by video.  Be careful, there might be a lot of questions from your viewers.

9. School Tours – give a quick tour of your facilities using streaming video.

10. Major Announcements – have a big announcement for your district? Promote it throughout the day, and then announce it live with your own Periscope press conference.

Do you have any other ideas for using Periscope for School PR? Leave your suggestions in the comment section below.