6 Awesome Articles to Help Improve Your Facebook Ads

Is your district looking to dive into the world of Facebook Ads?

Do you have questions and concerns about implementing this popular social media advertising?

Facebook ads provide an excellent way to engage with niche audiences.

In this post, you’ll see a list of the most popular articles about Facebook ads on the internet in the month of May.

Top 6 Most Popular Facebook Ads Articles 

 

1. How to Set Up a Facebook Messenger Ad

 

 

Do you want to boost revenue for your next launch or promotion?

Have you thought about using Facebook Messenger ads to engage prospects?

Messenger ads provide a personal experience for customers and prospects.

In this article, you’ll discover how to create a Facebook Messenger ad.

Click Here to Read Tammy Canon's Article

2. 10 Tips to Troubleshoot Your Facebook Ads

 

Do you advertise on Facebook?

Wondering why some of your Facebook ads aren’t working?

If your Facebook ads aren’t delivering the results you hoped for, looking at specific aspects of your campaign can help you determine why.

In this article, you’ll discover 10 tips to troubleshoot your Facebook ads.

Read Julia Bramble's Article Here

3. Facebook Ads Strategy: How Marketers Can Win With Facebook

 

 

 

 

 

 

 

 

 

 

 

Do you use Facebook ads?

Want to make them more effective?

To explore how to create a successful Facebook ads strategy, Michael Stelzner interviews Nicholas Kusmich.

Listen to the Podcast Here 

4. Five B2B Tips for Creating Facebook Ad Images That Work

 

 

 

 

 

 

 

 

 

Want to improve your cost per click for Facebook ads?

Wondering how much influence visuals have on Facebook ad performance?

From font style to background images, the design choices you make can have a deep impact on the overall results of your Facebook ad campaigns.

In this article, you’ll discover five tips for creating B2B Facebook ad images that generate results.

Read Nadya Khoja'a Article Here

5. A Quick Guide to the Different Facebook Ad Objectives

 

 

In order to maximize your Facebook ads, you must understand the different Facebook ad objectives and how to use them. Using the wrong ad type can cause a campaign to grossly under perform, thus wasting time and money.

Take a peek at this quick guide to the different Facebook ad objective types and tips on when to use them.

Read Nathan Mendenhall's Article Here

6. My 15 Facebook Ad Campaigns

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I'm often asked for examples of how I use Facebook ads. Since I recently restructured my own campaigns, I thought it would be helpful to share the 15 Facebook ad campaigns that I’m running right now.

That doesn’t mean that these campaigns are perfect. Some will work, and some will fail. I’ll undoubtedly tweak, adjust, and create new campaigns in the very near future.

But this restructure gives you a behind-the-scenes look at what I’m thinking about when I’m creating my own campaigns.

Read Jon Loomer's Article Here

You can discover more awesome Facebook Ad articles by googling.

Do you have any tips about using Facebook Ads? Let us know your ideas in the comment section below.

Subscribe to the Social Media Schoolhouse Newsletter

* indicates required

Email Address *

First Name *

Last Name *

How to Improve School Marketing with 8 Simple Tips - Part 2 [Podcast]

Is your district putting more emphasis on marketing this year?

Are you feeling the pressure from private and charter schools in your area?

School marketing is becoming more important as competition is increasing for public schools across the country. It is time for school districts to embrace marketing and think of it as an investment to increase brand awareness and increase enrollment.

How to Improve School Marketing with 8 Simple Tips Podcast

PART TWO - 4 More Tips 

 

 

In Part 2 of this podcast, you’ll discover four more simple tips to improve your school marketing.

Do you have any questions about the tips in the podcast? Leave your questions in the comment section below or email wheelercfb@gmail.com

Subscribe to the Social Media Schoolhouse Newsletter

* indicates required

Email Address *

First Name *

Last Name *

 

How to Improve Your School Marketing with 8 Easy Techniques [Part 2]

Is your district putting more emphasis on marketing this year?

Are you feeling the pressure from private and charter schools in your area?

School marketing is becoming more important as competition is increasing for public schools across the country. It is time for school districts to embrace marketing. If you remember anything form this podcast, make sure to know that marketing is an investment… not an expense.

Marketing is an Investment... Not an Expense 

In Part 2 of this article, you’ll discover four more simple tips to improve your school marketing.

 

Click Here to Read Part 1

 

Let's Recap Part 1

School Marketing is about using tools to get more parents to enroll their children in your schools and keep them there. School Marketing is also about getting more community members to support your schools more often so your school district succeeds.

In part 1 we discussed these important tips:

1. Live Video for Marketing
2. Google Analytics
3. Marketing Success with Facebook Ads
4. The Facebook Pixel

Knowing our goal of marketing, let’s look at the next four simple techniques to improve your school marketing.

 

Improving Your School Marketing

5. Content Marketing with Lead Magnets

Content marketing is about being useful. Give your audience something that will help them make an informed decision. Hopefully a decision that will result in them choosing your district.

Before anything else, the most important thing you can do is to educate them before you sell to them. You goal should be to create content that educates your audience.

"You goal should be to create content that educates your audience."

And a lead magnet is just that… a piece of content that is so valuable that your audience will give you something to get that content. Most of the time it is their email address.

 

My district has had great success using this technique with parents of preschoolers to market our kindergarten program. We offered a Kindergarten Milestone Checklist to parents if they signed up for our Kindergarten Email Newsletter.

 

 

6. Creating Niche Email Lists

 

From our Kindergarten Newsletter we have had several families choose CFBISD as their district of choice for their incoming kindergartner. Our newsletter focuses on tips and techniques for parents as their child begins school for the first time. It is in partnership with our district parent blog, School-A-Hoop.

Much like our Kindergarten Digital Newsletter, we have created several niche email lists to meet the needs of the different groups in CFBISD. General district newsletters can be fine, but the real power comes with niche lists, with content for a specific group who has specific questions.

 

Past Article Alert: How to Use Email to Make a Powerful Impact

There is too much data and too many tools to not know what people want in your district. And everybody's wants are not the same. Your athletic parents do not want the same information and help as your fine arts parents. You elementary school parents are more concerned with what is happening in elementary school at the moment. 

Here is a sample of "Niche Lists" we have created in CFBISD:

• Fine Arts Parents
• Athletic Parents
• STEM TIPS
• Pre-K Parents
• High School Programs
• CFBISD Alumni
• Over 65 in the Community

Our list are influenced by our data and well thought out. Niche content is emailed to them in hopes they choose CFBISD, or remain as a proud parent.

7. Stop Worrying About Likes

So many people on social media are concerned with likes. All I can say is... social media is not a popularity contest. It's about finding the right audience who is going to engage with your content.

The Order of Importance of Social Media Engagement (Least to Best):

1. Likes/Hearts
2. Comments
3. Shares/Retweets

Worry about engagement, not if someone likes you.

Likes can be good to build an audience who is going to share, but make sure they are the right likes.

 

8. Build Audience Personas

 

You must know your audience to be able to create content that they will consume. Building audience personas is crucial for each of your campaigns. 

 

 

Everybody is different, but similar groups bubble to the surface when you do the research.

Many leading content marketing blogs have used this great quote from Ardath Albee to define Audience Personas:

"A marketing persona is a composite sketch of a key segment of your audience. For content marketing purposes, you need personas to help you deliver content that will be most relevant and useful to your audience."

 

The key statement I see is "help you deliver content that will be most relevant..."

 

Defining your audience can help with many different things including campaign management, social media paid ads, and video marketing.

 

Hubspot has an excellent Buyer/Audience Persona template to help brainstorm and build your audiences. We use them in our district to help organize the process.

 

 

Click Here to get Hubspot's Buyer Persona Templates 

 

Conclusion

 

All school districts should start thinking about school marketing. It's an investment that all districts will need sooner than later.
 

With increased competition from all types of educational establishments, it is better to start now to be ahead of the game. Remember, you are investing in the future of your school district.
 

What do you think? Will you try these school marketing techniques? 

 

Please share your thoughts in the comments below.

How to Improve School Marketing with 8 Simple Tips [Podcast]

Is your district putting more emphasis on marketing this year?

Are you feeling the pressure from private and charter schools in your area?

School marketing is becoming more important as competition is increasing for public schools across the country. It is time for school districts to embrace marketing and think of it as an investment to increase brand awareness and increase enrollment.

How to Improve School Marketing with 8 Simple Tips Podcast

In PART 1 of this Podcast, you’ll discover four simple tips to improve your school marketing. Part 2 will air next week.



Do you have any questions about the tips in the podcast? Leave your questions in the comment section below or email wheelercfb@gmail.com

Click Here for a Link to the Full Blog Post

Seven Job Title Predictions for School PR [Podcast]

The landscape of public education is changing. New job titles in the field of School Public Relations are popping up every day.  With changing technology and the increased competition from charter and private schools, I predict School PR to be very different in the next five years.

How will your district prepare for the changing landscape of School PR? 

Listen to my new and improved Podcast to hear my thoughts about building your School PR team for the 21st Century.

7 Job Title Predictions for School PR and School Marketing

More About the Show

The Social Media Schoolhouse Podcast is for public relations and marketing professionals, where we focus on strategies to increase audience engagement in your school district.

In this episode, I focus on trends I see in School Public Relations. Where will the jobs be? Who does your department need to hire?

Click Here to Read the Written Article

Share you feedback in the comment section. You can find this podcast and all new episodes by searching Social Media Schoolhouse on iTunes.

5 Most Popular Social Media Posts that Will Help Your Marketing

Looking for ways to improve your district's social media?

Have you thought about using social media tools to make your job easier?

Social media tools give marketers an easy way to manage, create, and track social media.

In this article, you’ll see a list of the most popular articles about social media tools on the internet in the month of April.

Top 5 Most Popular Social Media Tool Articles

1. Facebook Provides New Tools to Help Small Businesses Make Better Use of their Platform

 

Click Here to read the article by Andrew Hutchinson

While Facebook has grown to become one of the biggest advertising platforms in the world, there’s still a lot of potential for growth in the social media giant.


Facebook has announced a set of new updates aimed at helping small businesses make better use of Facebook. Here’s what’s been announced.

2. The 3 Social Networks that Matter Most to Your Business and Why

Click Here to Read the Article by Rebekah Radice

As a business, using social media as a marketing tool is a necessity, not a suggestion. But all channels aren't created equal. Here are the top three social networks to focus on today.

3. Five Free Instagram Analytics Tools for Marketers

Click Here to Read the Article by Jill Holtz

The right Instagram tools can provide analytics to inform your social media strategy and content scheduling. Discover five free Instagram analytics tools for marketers.

4. The Free Social Media Tools You Should Already be Using 

Click Here to Read the Article by John Hall

Because social is so critical to building strong brands, it’s important for your team to maximize how they use it (and what tools they use) to make that job easier. There are plenty of free social media tools out there to help your team save time and money.

5. Five Tools to Measure Instagram Hashtag Performance

Click Here to Read the Article by Krista Wiltbank

Choosing the right tool to analyze Instagram hashtag performance makes it easier to achieve your goals. Discover five tools to evaluate the performance of your Instagram hashtags.

You can discover more awesome social media tool articles by googling.

Do you have any tools you love to use for social media? Let us know your ideas in the comment section below.