1. BORN TO BLOG by Mark W. Schaefer and Standford A. Smith
Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time
Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business.
2. EVERYBODY WRITES by Ann Handley
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.
3. THE ART OF SOCIAL MEDIA by Guy Kawasaki and Peg Fitzpatrick
The Art of Social Media: Power Tips for Power Users
With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.
4. YOUTILITY by Jay Baer
Youtility: Why Smart Marketing Is about Help Not Hype
Jay Baer's Youtility offers a new business approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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