What National Signing Day Can Teach Us About School Marketing

Today is the day. All across the land, high school athletes are signing their letter of intents to play at colleges and universities.  This has become a big deal in the past 10 years, even being televised on the national media. Which makes me think, how else could we incorporate national signing day into School Public Relations and Marketing?

Here Are My Three Ideas to Create a National Signing Day for other Aspects of Education

1. National Kindergarten Signing Day

Why not make entering Kindergarten extra special. On the first day of school hold a school-wide assembly to welcome all the new kindergarten students to your school. Have them dip their hand in finger paint and stamp their hand print on a "I'm Going to be Successful" letter of intent.

2. Entering 9th Graders to High School

Do the same for your freshmen as the kindergarteners, except this time they sign a contract to graduate in four years. Have them declare a major and give them a "scholarship" to attend special electives that fit their passions.

3. Post Secondary Signing Day

Why not take the hype and festivities around National Signing Day for Athletes and apply this to every student who is making the choice to do something special after they graduate.  Are they going to college? A Technical Institute? A Trade School? Getting a Certification? Make it special that they achieved something. That the hard work they put in the last four years at your school is celebrated.

Do you have any other ideas to incorporate signing day into your district marketing? Let me know in the comments.