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Twitter defines engagement as clicks, retweets, replies, and favorites. That means more people are doing something with your tweets. And hopefully that "doing" is that they are following through with your Call to Action. That follow through is more important than how many followers you have. You need your followers to do something. That could include visiting your website, signing up for your newsletter, or buying your product or service.
You can see from the examples below, my district’s Twitter engagement does really well with visuals. We have double digit engagement rates when we include a picture, compared to about a 2% engagement rate on a tweet without a picture. That is a big difference.
I challenge you to make a big difference for your company or school district. I challenge you to the Seven Day Picture Challenge (#SevenDayPicChallenge). To take part in the challenge, all you have to do is include a visual with all of your tweets for a whole week. That means if you tweet five times a day, you must attach a picture to each one of the five tweets. Don’t skip a tweet, and maintain your same Twitter schedule. But remember, you have to include a picture with each Tweet you post the next seven days. I bet you see a big difference in your engagement numbers.
If you need help with the best picture choice to tell your story, check out a past story from my blog by clicking the link below.
Visual Storytelling: Part 1 - Be Engaging
Good luck, and let me know your results.
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