1. Back Stage Pass
Do you have a big, awesome event each year? Why not show off
all the hard work it takes to get this event ready for the big day.
People love to see stuff they are not supposed to see. We
all crave that backstage pass to the New Kids on the Block, right? I am sure
your fans would go equally as crazy to see volunteers and your staff putting
the extra effort to make you event a success.
Not only will parents and students share pics of their
favorite teacher, but also people love to share pics of they take. What an excellent
way to get engagement on your Instagram account.
2. Construction
Progress
Are you building a new school or putting an addition on one
of your campuses? Let the public know of
its progress through Instagram. They did
pay for.
A "Construction Picture a Day" on Instagram informs the public
of their investment. Cool pics of
architecture and the building functionality will help your community get behind
your construction.
For even more engagement, get your campus or district
leaders to pose in the pictures with their hard hats on. Get creative, and show-off your new learning
facilities.
3. Fine Arts Gallery
Showing
This is one of my favorites. Not everyone can get to all of
your events, and there are many talented, young artists in your district. Why
not display their talents using a digital online Instagram art gallery.
Post a piece of artwork a day for the biggest bang for your
buck. Tag your posts with engaging hashtags and link the picture back to your
fine arts website. On the fine arts
website, you can have the whole gallery for your community to view.
4. Instant Replay of
Football Game
This is might take two people to make this work. During a football game take action shots of
exciting plays or crowd interaction.
Have the second person make notes of each shot so you can put them in
chronological order on your Instagram account.
When the game is over, post the pics in order of when they
happened and call them "Instant Replay on Instagram". It’s a great way to recap
your Friday night football games for the community and fans that missed the
game.
Don’t forget to take pictures of the band, cheerleaders and
drill team. They are an important part
of the game as well.
5. Alumni Hall of
Fame
The community wants to know their investment (tax dollars)
is paying off. Instagram is an excellent tool to post pictures of how your
alumni are impacting the community and making a difference in the world.
Do you have doctors who fight cancer? Do you have heroes in
the armed forces? Do you have business people making a difference? Do you have
alumni who are teaching in your district? Show them off to the world.
6. Attendance Zone
Shots
This is a cool idea I thought of to inform parents and the
community in your district where their neighborhood schools are located.
Gather your school mascots and have them take pictures all
across the district in neighborhoods and in front of local business and city
landmarks. In the pictures you take, have the mascots hold a sign that lists
the schools students would attend if they lived in the area where the picture
takes place.
This is an awesome way to make your community aware, but
also shows off the beautiful areas of your city. Now city Instagram accounts will share your
pictures for higher engagement.
7. Fan Submitted
Images
Now last, and certainly not least, you must showcase user
submitted photos. I would even setup a separate Instagram account to showcase
these pics.
Fans are more likely to share their own pictures. They want to show off they were featured and
it was their own shot. You can even have
a contest for the best user submitted picture of the week or month. Have some fun with this campaign. You could
have themes of the week to help get certain type of content on your account.
Always make sure you get permission to use the pic.
Do you have any other awesome Instagram ideas? Leave them in the comment section below.
