1. How did you get your start in education and School PR?
My
background is in journalism. Several years ago I put my skills to use
online using social media as a platform and began working as a
consultant/marketing strategist for individuals, companies, and
organizations that needed social media training and assistance with
managing their social accounts and brand online. I was recruited to
volunteer at my children’s school to assist the parent organizations
with their online communication. Two years ago, my work experience and
volunteer service led to a full time position as the Electronic
Communication Specialist at Adlai E Stevenson High School located in
Lincolnshire, Illinois. At Stevenson, I work closely with the school
Public Information Coordinator to generate valued communication across
all e-channels for students, staff, parents, and the greater community.
2. What is your favorite part of the job?
My
favorite part of the job is information sharing and relationship
building. Fostering relationships with community members/organizations
and being a liaison between the school and my community is what I value
most in my role at Stevenson.
3. What piece of advice can you give other School PR pros?
Social
media must be a part of your communication mix. Invest in social
training. Provide workshops and guidelines to teach your staff and
faculty how to navigate the social scene online.
4. What are three things you think will change the landscape of School PR the next five years?
Mobile
technology will continue to change the landscape of social
communication. If your website isn’t mobile responsive yet, it’s time to
update.
Livestream
social sharing will become more of the norm. It offers parents and the
community a view of your school like never before. It also increases
audience reach. The use of Livestream apps like Periscope and NomadCast
will be used to share what’s happening at school with parents, families,
grandparents and community members that are interested, but unable to
attend in person or at that specific time.
Gone
are the days of blasting out press releases and hoping traditional
media outlets pick up the story. Video communication the future. Just as
other forms of communication are changing, so is how new information is
released to the public. Look for visual content to become standard.
5. Where can people find out more about you? Twitter? Blog?
For social tips and more, connect with me @JennQBrendan on Twitter. You can also find me on Facebook at https://www.facebook.com/
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