Tom Jackson Public Relations
1. How did you get you start in education and School PR?
I have 23 years of experience leading public relations and communications in nonprofit settings with missions that were child-focused. School PR seemed like a natural progression, and an opportunity to blend my passion and experiences.
2. What is your favorite part of the job?
There are many enjoyable parts of the job, but my favorite is telling the story of student achievement or success. Quite often we get caught up in other tasks …talking about school boards, snow days, or head lice, but when we successfully tell the story of a student making progress, well, we have done our profession and the local education community a service.
3. What piece of advice can you give other School PR pros?
Work on your writing all the time … practice, practice, practice. Be curious about new technology. Learn from every project. And getting back to telling stories … look for the story taking place every day in your schools.
4. What are three things you think will change the landscape of School PR in the next five years?
More than anything, I believe technology will change the landscape of School PR. The principles will remain the same, but the tools we use to effectively communicate with our key audiences, will continue to evolve.
5. Where can people find out more about you? Twitter? Blog?
Follow me on Twitter at @tomjacksonpr or visit my website at tomjacksonpr.com
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