4 Quick Examples of Content Marketing Ideas for School Districts

The Carrollton-Farmers Branch Independent School District has recently launched a parenting blog called School-A-Hoop. The mission of the blog is to enable and inspire parents to be confident that their child’s educational experience is the best it can be. Hopefully we build confidence in public education, and our district, by showing that we are the experts in K-12 education.

In addition to the blog, content marketing plays a huge role in our communications strategy by building confidence in our district, and the educators that work in our schools.

Here are a FOUR EXAMPLES of CONTENT MARKETING we have used to drive parents and potential parents to our blog and our district website, and ultimately having them signing up for our email list or visiting one of our events:

1. School-A-Hoop Blog

Whether it’s innovative study tips, creative homework solutions, or an invigorating approach to reading, we aim to help you raise a child that is a high-achieving, life-long learner.  The goal of this blog is to enable and inspire you to be confident that your child’s educational experience is the best it can be. Click Here to visit -------> www.schoolahoop.com

2. Bullying SlideShare 

School staff can do a great deal to prevent bullying and protect students, but they cannot do it alone. When your child is being bullied there are steps you can take to resolve the situation. This SlideShare has numerous links to read the full article on our blog and drive people to sign-up for our newsletter.  The SlideShare can be found here ------> Bullying 101: Information for Parents

3. The Scoop Magazine

We created a digital magazine called The Scoop to highlight past articles on schoolahoop.com  The digital magazine is full of visuals which are key in hooking the audience.  The magazine is sent to our email list at the first of each month. It drove tons of traffic to our website and blog.

4. Social Media Posts

Although we don't want to push messages down our community's throats, we do advertise our blog posts on a regular basis.  However, instead of a traditional advertisement, we create content marketing with useful information to drive our audience to our blog and website. This always gets us more sign-ups for our email list.  An example of a post is below.

These are just of a few of our content marketing pieces we have implemented in our district.  Please follow us on Twitter at @cfbisd or our Facebook page /cfbisd for more examples.

Do you have more questions about Content Marketing? Please ask your questions in the comment section below.