Showing posts with label School Public Relations. Show all posts
Showing posts with label School Public Relations. Show all posts

Saturday, July 7, 2018

6 Simple Tips to Have an Awesome NSPRA Conference [2018 Edition]

Do you want to get the most from this year’s NSPRA conference?

Looking for simple strategies for NSPRA 2018 success?

In this article, you’ll discover simple tips to get the most out of NSPRA 2018 in Anaheim, California.



NSPRA is different for everyone, but I still feel there are some general things you can do to get the most from the conference.

Here are my seven tips to have a successful NSPRA 2018… Disney Style!!! 


6 Tips for NSPRA 2018: MICKEY


M – Make Your Arrival Known


Before you do anything, you have to let everyone know you are here. When you land at the Orange County Airport or cross the California border in your car, take a moment to snap a pic and post it to your social media accounts.

I know “selfies” might be over-used, but do one anyway. Taking a picture of yourself tells everyone that you are in the building and it gives everyone an opportunity to put a face to your name.

Who knows? They might even recognize an article of clothing you are wearing in the pic and make an effort to say hello when you check in. Make sure to use the official NSPRA hashtag #NSPRA2018 for better exposure.

I – Introduce Yourself


Make sure you approach presenters after their sessions. If you attend a session that really aligns with your district strategy or you felt was just plain awesome, let the presenters know. They could have much more information after their session that they did not have time to go over in their allotted time.

Make a contact, and have them send you their slides or additional information that will help you implement new campaigns or strategies.


C – Challenge Yourself


Challenge yourself to breakaway from your tribe. There are so many great minds at this year’s conference; you really need to challenge yourself to find them. Talk to everyone. Make a connection each day you attend.

Some of your best sessions will be the ones where you are sitting in the hotel lobby sipping on Starbucks coffee. Make an effort to talk with a fellow School PR friend.

K – Kick You Social into Gear


To get the most out of your time at NSPRA 2018, you need to be in the social media loop. Follow the important hashtags on Twitter: #schoolPR and #NSPRA2018.

Make sure to like NSPRA’s Facebook page and Twitter account. They will be posting valuable content from presenters and presentations. And most importantly, interact with fellow conference goers. Learn from their insights.

Here are some other social media ideas you can do during the conference: 

  • Live Tweet a Presentation
  • Facebook Live a Group Discussion
  • Interview a School PR Professional
  • Gather Your Colleagues for a Instagram Live Roundtable
  • Follow Five Fellow PR Professionals a Day

 

E – Energize Yourself


It is amazing how fun can energize your spirit. Take advantage of the extracurricular activities in Anaheim. Many school communications companies are having parties. Find them. Have fun.

Grab lunch or dinner with fellow conference goers. Make some friends and enjoy your time together.

Y – Your Conference


Make it a goal to take a strategy from each session you attend and make it your own. It is not stealing… it is creative peer collaboration. Find that one golden nugget that will help you transform one of your district’s communication goals from good to great.

Conclusion


Now go forth and conquer Chicago and NSPRA 2018! The power is in your hands. Make you school district proud!

Do you have additional tips you would like to share? Leave them in the comment section below

Monday, July 10, 2017

5 Critical Elements of a Blog Post for Content Marketing Success

Has your district ever considered content marketing?

Wondering how content marketing might fit into your overall marketing strategy?

Many school districts have never considered content marketing as a valuable communications strategy, and many one-person departments feel they don’t have the time to start something so complicated.  

But what if I told you starting is as simple as creating a blog? 


In this podcast, you’ll discover why content marketing is so useful, why a blog is the most important element to start your strategy, and the five most important things to do to build an epic blog post.

5 Critical Elements of a Blog Post for Content Marketing Success




  • Why Content Marketing - 1:13
  • The Headline - 2:50
  • Strong Visuals - 3:22
  • The Opening Paragraph - 4:08
  • Top Keywords - 4:50
  • Call to Action - 5:54

The insights in the podcast are a great place to start in creating your content marketing strategy.

Articles Referenced in Podcast:


Having a blog is a powerful tool to help brand your district as the “Education Experts”, which will gain the trust of parents. And trust will go a long way in persuading a parent to enroll their child in your district.

Do you have any questions about Content Marketing or Blogs? Leave your questions in the comment section below.

Thursday, June 22, 2017

How to Have Enormous Professional Success at NSPRA 2017 [Podcast - Episode 8]

 

How to Have Enormous Professional Success at NSPRA 2017


Professional conferences are not only to learn, but they are also a great networking opportunity. What better way to expand your professional presence in the School PR World then at the biggest conference of the year?  

NSPRA 2017 is a great place to build "Brand You".

Here are my Seven Tips to Expand Your Personal Brand at NSPRA 2017: 



  • Tip 1: Announce Your Arrival [1:05]
  • Tip 2: Challenge Yourself to Meet New People [1:55]
  • Tip 3: Have a Plan [3:06]
  • Tip 4: Live Tweet a Presentation [4:00]
  • Tip 5: Help Others [5:02]
  • Tip 6: Facebook Live a Group Discussion [5:34]
  • Tip 7: Interview a School PR Professional [6:49]

Make yourself stand out at the conference. Learn as much as you can, and expand your circle of friends.

Follow these tips and become one step closer to becoming the go to source for School PR.

Do you have other tips? Make sure to leave them in the comment section below, and make sure to visit iTunes for the rest of our great Social Media Schoolhouse Podcasts.

Sunday, May 28, 2017

How to Improve School Marketing with 8 Simple Tips - Part 2 [Podcast]

Is your district putting more emphasis on marketing this year?

Are you feeling the pressure from private and charter schools in your area?

School marketing is becoming more important as competition is increasing for public schools across the country. It is time for school districts to embrace marketing and think of it as an investment to increase brand awareness and increase enrollment.

How to Improve School Marketing with 8 Simple Tips Podcast

PART TWO - 4 More Tips 

 


In Part 2 of this podcast, you’ll discover four more simple tips to improve your school marketing.


Do you have any questions about the tips in the podcast? Leave your questions in the comment section below or email wheelercfb@gmail.com

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Saturday, May 20, 2017

How to Improve School Marketing with 8 Simple Tips [Podcast]

Is your district putting more emphasis on marketing this year?

Are you feeling the pressure from private and charter schools in your area?

School marketing is becoming more important as competition is increasing for public schools across the country. It is time for school districts to embrace marketing and think of it as an investment to increase brand awareness and increase enrollment.

How to Improve School Marketing with 8 Simple Tips Podcast



In PART 1 of this Podcast, you’ll discover four simple tips to improve your school marketing. Part 2 will air next week.



Do you have any questions about the tips in the podcast? Leave your questions in the comment section below or email wheelercfb@gmail.com

Click Here for a Link to the Full Blog Post

Tuesday, May 16, 2017

Seven Job Title Predictions for School PR [Podcast]

The landscape of public education is changing. New job titles in the field of School Public Relations are popping up every day.  With changing technology and the increased competition from charter and private schools, I predict School PR to be very different in the next five years.

How will your district prepare for the changing landscape of School PR? 



Listen to my new and improved Podcast to hear my thoughts about building your School PR team for the 21st Century.

7 Job Title Predictions for School PR and School Marketing



More About the Show


The Social Media Schoolhouse Podcast is for public relations and marketing professionals, where we focus on strategies to increase audience engagement in your school district.

In this episode, I focus on trends I see in School Public Relations. Where will the jobs be? Who does your department need to hire?

Click Here to Read the Written Article

Share you feedback in the comment section. You can find this podcast and all new episodes by searching Social Media Schoolhouse on iTunes.